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$15k+
Monthly on ineffective advertising
$640
NADA reports average cost per car sold in advertising
$200
per car with a proper marketing strategy

The Marketing Truth Most Dealers Never Hear

Who really protects your marketing investment? Not your agency. Not the marketing manager. Certainly not the vendors constantly pitching you their latest products. Dealerships waste millions annually because nobody truly advocates for them in the marketing world.

Our dealership advertising consulting builds on four battle-tested principles. We analyze your Product by evaluating inventory strength and refining your value proposition. We position your Price strategy to dominate your competitive landscape. We target your Place strategy for maximum market penetration without wasted reach. We craft your Promotion approach to deliver qualified buyers instead of worthless clicks. This 4P Marketing Mix dates back to 1960 but we have weaponized it specifically for modern automotive retail. The result is highest quality opportunities at the lowest possible cost.

Designer note: Create a visually powerful section with an infographic showing the 4Ps of automotive marketing with dealership-specific examples for each.

Products

Your tools, resources, and systems operating at peak efficiency

People

Your team executing at their highest capability level

Processes

Your workflows delivering consistent, profitable results

Promotions

Your marketing generating maximum ROI

Automotive Marketing Consulting At Three Critical Levels

Management Level Strategy

We collaborate with your leadership team to analyze history, design enhanced campaigns, and implement direct tracking metrics. No more guessing what works you will know exactly where every advertising dollar goes and what it returns.

Marketing Department Optimization

We examine all customer acquisition channels, eliminate waste, and preserve your brand integrity. Your team gets trained on strategies you can track and measure, with clear ROI for every campaign.

Individual Employee Branding

We help your sales team create personal brands that complement your dealership marketing. This multiplies your reach and creates additional customer acquisition channels at minimal cost.

Trusted By

Dealers Synergy dealership growth strategy chart showing training implemented, industry average, and dealership quarterly performance improvement

Get your FREE Dealership or Individual Strategy Session

No cost, no obligation.

Discover what is holding your dealership back from selling more cars, more often, and more profitably.

Comprehensive Advertising Services That Make A Difference

Brand Audit And Optimization

We evaluate your reputation, identify improvement opportunities, and implement systems to maintain brand integrity. Your dealership name becomes a valuable asset that drives traffic on its own.

Traditional And Digital Advertising Analysis

Our deep examination of all advertising channels reveals waste and optimization opportunities. We reshape your spend around what actually produces results, not what vendors claim works.

Vendor Partner Liaison Services

We speak vendor language and cut through the sales pitches. Our team evaluates if your current partners deliver real value and ensures they fully share best practices from similar successful markets.

Finding The Right Marketing Partners

After 16+ years evaluating automotive vendors, we separate actual value from expensive fluff. We help you choose partners based on results, not relationships or fancy presentations.

Lead Source Radius Optimization

Most dealers do not realize their lead source radius can be adjusted for maximum results. We train your team to read performance data and optimize your market area for quality over quantity.

Competitive Edge Strategy

We analyze what works for your competitors and develop strategies to counter their advantages. Your direct involvement as the dealer combines with our expertise to create unbeatable market positioning.

OEM compliant design & Submissions

Creative Resources That Deliver Real Results

Unlike other consulting firms, Dealer Synergy brings a complete creative arsenal to your dealership marketing efforts. Our OEM compliant design team creates materials that stand out while handling all manufacturer submissions. As the ONLY automotive training company with our own video production team, we deliver professional animations, custom editing, and video content that drives real engagement. Our graphics and video capabilities alone often justify our services as they eliminate the need for expensive outside creative agencies.


We Fight Against Predatory Vendor Practices

For 16+ years, we have watched vendors take advantage of dealers. We are fed up with this practice and have made it our mission to fight for your rights. Our team stands beside you, not behind you, when dealing with parasitic vendors.

We leverage our industry reputation to secure deep discounts and exclusive resources from quality partners. The savings alone often cover the cost of our services.


Exclusive Resources For Our Partners

When you partner with Dealer Synergy, you gain access to our extensive industry network:

  • The Millionaire Car Salesman Podcast featuring top automotive leaders
  • Private Facebook Group with 29,000+ automotive professionals
  • Mastermind collaboration opportunities with successful dealers
  • Free strategy sessions with industry experts
  • Complimentary marketing audits and assessments

Exclusive Resources For Our Partners

When you partner with Dealer Synergy, you gain access to our extensive industry network:

24/7 VIDEO ON DEMAND TRAINING & LIVE CLASSES

  • TRACKING
  • AI ROLE PLAYING
  • AI TESTING & CERTIFICATION
GET STARTED TODAY!

What Makes Our Automotive
Marketing Consulting Better

Other consultants tell you what to do and disappear. We work alongside your team to implement changes, measure results, and make continuous improvements. Our approach:

VS

Other Consultants

  • Tell you what to do and then disappear
  • Give you generic strategies used at every dealership
  • Let vendors run wild with your budget
  • Leave you guessing if anything actually worked
  • No skin in the game once they get paid

Dealer Synergy

  • Works alongside your team to implement changes and measure results
  • Holds vendors accountable for the results they promised you
  • Tracks measurable ROI for every marketing dollar you spend
  • Provides ongoing support as your market changes

How We Deliver Dealership Advertising Consulting

Onsite Marketing Assessment

Our experts visit your dealership, engage with staff, evaluate current vendors, and deliver in-depth recommendations based on real findings. We then help implement the necessary changes to achieve measurable results.

Bradley on Demand Marketing Training

Our comprehensive software platform educates your team on the latest marketing strategies at their own pace. Training modules are customized to your specific needs and challenges.

Virtual Marketing Collaboration

We conduct virtual evaluations of your marketing plans, collaborate on strategy, and stay on top of changing OEM requirements. Regular video sessions ensure consistent execution and ongoing improvement.

Our Marketing Clients See Real Results

  • 200,000+ Automotive Professionals Trained
  • 4,500+ Dealerships Served
  • $15 Billion+ in Added Revenue from Car Sales

What the Top Car Sales Pros Say About Dealer Synergy

Dealer Synergy works with high-performing salespeople and dealership teams who care about process, consistency, and results. The best in the business rely on Dealer Synergy to sharpen their skills, close more deals, and build repeatable success.

shape Cody Carter
quote icon

Automative Sales Program

Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.

Cody Carter

Toyota

shape Crissy Burton
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Automative Sales Program

Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.

Crissy Burton

Hyundai

shape Chianti Rainey
quote icon

Automative Sales Program

Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding

Chianti Rainey

Ford

shape Cody Carter
quote icon

Automative Sales Program

Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.

Cody Carter

Toyota

shape Crissy Burton
quote icon

Automative Sales Program

Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.

Crissy Burton

Hyundai

shape Chianti Rainey
quote icon

Automative Sales Program

Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding

Chianti Rainey

Ford


Take Control Of Your Advertising Budget Today

Stop wasting money on marketing that doesn’t deliver. Our dealership advertising consulting puts you back in control with strategies that produce real results.

Karen Bradleytianna image image