Stop losing deals to competitors who figured out internet sales years ago. Our assessment identifies exactly what needs to change and shows you the profit potential sitting in your current lead flow.
The Reality Check About Modern Car Buying
Modern car buyers complete 95% of their research online before stepping foot in your dealership. Your website became your new showroom years ago, but most dealerships still operate like it is 2005. They treat internet leads as a side business instead of recognizing them as their primary revenue source. The gap between high-performing internet departments and struggling ones is not luck or market conditions.
Every internet lead that does not convert represents lost revenue that your competitors are capturing. The dealerships dominating your market have already figured this out. They invested in proper internet sales infrastructure, hired specialists who understand digital buyers, and built systems that convert online interest into actual sales. Dealerships that get this right are not just surviving in the digital marketplace – they are absolutely crushing their competition.
What We Offer
Core Internet Sales Training
A Complete Internet Sales Training Program- Phone Sales Training
- Objections and Rebuttals Training
- Internet Sales Lead Handling Scripts & Processes
Infrastructure & Team Development
- A Complete Internet Sales Infrastructure Design
- Recruiting/Staffing for the Best Internet Sales Staff
- Management/Leadership Training
- Goals and Projections Training
- Seamless Internet Sales & Showroom Program
Systems & Strategy
- CRM Setup, Content, Support and Accountability
- Internet Sales Tools & Resource Evaluation
- FranklinCovey Training
- A Complete Strategy for Post Pandemic Sales
- Internet Sales Lead Generation Strategy
- Digital Marketing ROI Assessment
- 3rd Party Lead Source ROI Assessment
The Problems Killing Your Internet Sales
Your Team Treats Internet Leads Like Second-Class Customers
Most dealerships assign their weakest performers to handle their most valuable prospects. You would never put your worst salesperson in front of customers walking through your front door, yet that is exactly what happens with internet leads. Internet leads require specialized skills that most traditional salespeople simply do not possess. This backwards thinking costs dealerships millions in lost sales every month.
Our Solution: We recruit and train dedicated internet specialists who understand digital buyers and know how to guide virtual sales processes. Your team learns to handle internet prospects as the valuable customers they are, not afterthoughts. We establish hiring standards that ensure only qualified candidates handle your internet department. The result is professional representation that converts more leads into actual sales.
Your Follow-Up Process Belongs in the Stone Age
Generic email templates and basic phone scripts do not work with today’s informed buyers. Most dealerships are still using follow-up strategies that were outdated five years ago. Today’s car buyers expect personalized communication delivered through their preferred channels. Without modern follow-up processes, your prospects lose interest and buy from competitors who engage them properly.
Our Solution: We implement modern communication tools and proven processes that convert prospects into appointments through video emails and strategic text messaging. Your team learns multi-channel engagement strategies that keep prospects interested throughout the buying process. We provide scripts and templates that sound natural while guiding conversations toward appointments. Your follow-up becomes a competitive advantage instead of a weak point that loses deals.
Your CRM Sits There Like an Expensive Digital Filing Cabinet
Most dealership CRMs are broken, outdated, or completely underutilized. Your team enters data but never builds real relationships while competitors use their CRMs to nurture prospects and generate repeat business. We estimate that dealerships lose $1.4 million annually because their CRM systems are not properly configured. The average dealership CRM contains thousands of potential customers with no systematic way to re-engage them.
Our Solution: We completely rebuild your CRM with proven action plans, templates, and automated workflows that turn prospects into customers. Your system becomes a relationship-building revenue machine instead of a digital graveyard where leads go to die. We train your team on advanced CRM features that actually drive results and ongoing sales. Your CRM investment finally generates the returns it should have been producing all along.
Your Internet and Showroom Teams Work Against Each Other
When your departments fight over leads and customers instead of working together, everyone loses. Poor internal communication kills deals and destroys customer experiences because teams operate in silos. This creates confusion for customers who get different information from different departments. Internal conflicts waste time and energy that should be focused on closing deals and serving customers.
Our Solution: We establish seamless integration processes with clear communication protocols and shared goals between departments. Your teams learn to work together cooperatively instead of competing against each other for the same customers. We create systems that ensure consistent messaging and smooth handoffs from internet to showroom. Your departments become unified forces working toward the same revenue goals.
Your Lead Generation Strategy is Throwing Money at the Wall
Too many dealerships pay premium prices for low-quality leads while missing out on high-converting opportunities. The average dealership overspends on third-party leads, often paying $50+ per lead when they should be paying $18-22. Without proper lead source evaluation and ROI tracking, dealerships waste thousands monthly on sources that do not convert. Most dealers just turn on lead sources and hope for the best without any strategic approach.
Our Solution: We conduct strategic lead source evaluation and ROI analysis to identify which sources deliver quality prospects and which waste money. Our negotiated pricing and vendor management services ensure you pay fair rates while maintaining quality standards. We create targeted campaigns that deliver the right prospects at the right price instead of random traffic. Your lead generation becomes a strategic investment with measurable returns instead of a necessary expense.
Your Infrastructure Cannot Handle Modern Internet Sales
Most dealerships have inadequate staffing, poor lead allocation systems, and no systematic approach to handling digital prospects. They treat internet sales as an afterthought instead of building proper infrastructure to support this revenue stream. One-person internet departments cannot effectively handle hundreds of monthly leads without proper systems and support. Poor infrastructure causes leads to fall through cracks and creates frustrated customers who buy elsewhere.
Our Solution: We design custom department structures based on your lead volume and sales goals with proper staffing and efficient workflows. Your infrastructure gets built to handle your specific needs instead of generic one-size-fits-all approaches. We establish systematic processes that maximize every opportunity while preventing leads from getting lost or mishandled. Your internet department operates like a well-oiled machine instead of a chaotic lead-handling scramble.
