Most online training platforms offer recycled content and outdated methods that bore your team and waste your time. Bradley On Demand changes everything with content created specifically for modern automotive retail by people who have actually worked on dealership floors. Every training module comes from real world experience, not theoretical classroom knowledge. Our platform helps your team master current market conditions, not yesterday’s problems.
Unlike generic training programs that treat all sales the same, our curriculum addresses the unique challenges of automotive retail. Selling cars requires specialized skills, industry knowledge, and proven techniques that work with today’s educated buyers. Your team learns from methods that have been tested in real dealership environments and refined through thousands of customer interactions. Training becomes productive instead of painful.
Discover what is holding your dealership back from selling more cars, more often, and more profitably.
Generic training car salesman programs teach outdated techniques that no longer work with today’s educated consumers. Bradley On Demand focuses on modern sales psychology, digital communication mastery, and relationship-building skills that drive real results in current market conditions.
Our platform covers everything from traditional showroom sales to internet lead conversion, BDC operations, CRM optimization, video communication, social media integration, and advanced closing techniques. Your team learns from the same methods that helped generate over $15 billion in additional revenue for dealerships worldwide. The content evolves constantly with new modules added regularly to address changing market conditions, emerging technologies, and evolving customer expectations. Your team stays ahead of the curve instead of playing catch-up
Bradley On Demand has helped dealerships achieve remarkable results through effective online training. Dealerships that implemented Bradley On Demand training have gained an additional $15 billion in revenue. Our clients consistently report improved performance and results after implementing our training programs.
Dealer Synergy works with high-performing salespeople and dealership teams who care about process, consistency, and results. The best in the business rely on Dealer Synergy to sharpen their skills, close more deals, and build repeatable success.
Cody Carter 
Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.
Crissy Burton
Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.
Chianti Rainey
Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding
Cody Carter
Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.
Crissy Burton
Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.
Chianti Rainey
Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding
Your team accesses training content anytime, anywhere, on any device. Perfect for busy schedules, remote work situations, or whenever learning opportunities arise.
One simple price gives your entire team unlimited access to all training content, live academy classes, custom modules, and platform updates. No hidden fees, no per user charges, no content restrictions..
Advanced reporting shows exactly which team members complete training, how they perform on assessments, and where additional development is needed. Managers get the insights necessary to optimize team performance.
Bradley On Demand integrates seamlessly with your existing systems and processes. The platform works with your current technology stack without requiring major changes or disruptions.
Bradley On Demand comes from the team that has trained over 100,000 automotive professionals and helped generate over $1.5 billion in additional revenue. This platform represents decades of automotive expertise refined into the most effective dealership sales training online solution available.
Bradley On Demand was founded by Sean V. Bradley, CSP, a powerhouse entrepreneur, published author, and award-winning international trainer with over two decades in the automotive industry. As a 16 time NADA/ATD convention speaker and FranklinCovey Certified Facilitator, Sean holds the coveted CSP designation in the National Speakers Association.
When you choose Bradley On Demand, you get more than software. You gain access to the entire Dealer Synergy network including expert support, custom content creation, live training opportunities, and ongoing consultation from industry leaders.
Your showroom team handles your most valuable prospects – customers who have invested time to physically visit your dealership. Every untrained interaction represents lost revenue that proper preparation could have captured. We eliminate the guesswork and give your team the skills, systems, and confidence they need to close more deals consistently.
