Start Growing Your Dealership
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The role of any exceptional facilitator or consultant is to work themselves out of a job.

– Bill Capodagli

Actionable Strategies, Not Just Talk

Most auto dealer consulting services offer generic advice and leave you to figure out implementation. We take a completely different approach. Our award-winning 4P philosophy examines the critical areas that make or break your dealership: Products, People, Processes, and Promotions. This comprehensive methodology allows us to pinpoint exactly what works and what needs improvement in your operation.

Our consulting team brings decades of frontline automotive experience to your dealership. We have worked as salespeople, managers, and directors, giving us real-world insights that theoretical consultants simply cannot match. Every recommendation we provide comes from proven techniques that have generated measurable results across thousands of dealerships nationwide.

Products

Analyze your inventory mix, pricing strategies, and vehicle presentation to ensure you’re offering the right products at the right price points.

People

Develop your team through effective hiring, training, and management practices that create a customer-focused sales culture.

Processes

Streamline operations with proven workflows that improve efficiency, customer experience, and ultimately your bottom line.

Promotions

Optimize your marketing mix across digital and traditional channels to generate quality leads and maximize your advertising ROI.

The 7-Step Path to Dealership Transformation

01

Contact

Contact Dealer Synergy to schedule your initial discovery call. Call, email, text, whichever works best for you. This no-obligation conversation starts the journey toward dealership excellence.

02

Conduct Needs Assessment

We communicate with you to understand your current situation and future goals. This conversation reveals pain points, challenges, and opportunities specific to your dealership.

03

Create 4P SWOT Analysis

Our team accumulates data and information based on the 4P methodology, creating a comprehensive snapshot of your strengths, weaknesses, opportunities, and threats. This analysis provides the foundation for all strategic decisions.

04

Understanding Your Goals

With your needs assessment and SWOT snapshot in hand, we dig deep to assess your desired goals. We identify specific targets for growth, profitability, and operational improvements.

05

Reverse Engineering

We begin with your end results in mind and reverse engineer the numbers to create a custom action plan. This plan incorporates all data and assessments performed, combined with your specific goals and timeline.

06

Our Involvement

Now that we understand your current situation and goals, and you understand our assessment and recommendations, we work synergistically to determine the exact scope of work. Whether you need minimal guidance or maximum support, we tailor our approach to your specific needs.

07

You Will Sell More Cars, More Often, More Profitably

The most important step of all. Execution! When the action plan goes into action, your current pain points diminish and you sell more cars, more often, more profitably. Our clients consistently see measurable improvements in sales volume, efficiency, and profitability.

The 7-Step Path to Dealership Transformation

01

Contact

Contact Dealer Synergy to schedule your initial discovery call. Call, email, text, whichever works best for you. This no-obligation conversation starts the journey toward dealership excellence.

02

Conduct Needs Assessment

We communicate with you to understand your current situation and future goals. This conversation reveals pain points, challenges, and opportunities specific to your dealership.

03

Create 4P SWOT Analysis

Our team accumulates data and information based on the 4P methodology, creating a comprehensive snapshot of your strengths, weaknesses, opportunities, and threats. This analysis provides the foundation for all strategic decisions.

04

Understanding Your Goals

With your needs assessment and SWOT snapshot in hand, we dig deep to assess your desired goals. We identify specific targets for growth, profitability, and operational improvements.

05

Reverse Engineering

We begin with your end results in mind and reverse engineer the numbers to create a custom action plan. This plan incorporates all data and assessments performed, combined with your specific goals and timeline.

06

Our Involvement

Now that we understand your current situation and goals, and you understand our assessment and recommendations, we work synergistically to determine the exact scope of work. Whether you need minimal guidance or maximum support, we tailor our approach to your specific needs.

07

You Will Sell More Cars, More Often, More Profitably

The most important step of all. Execution! When the action plan goes into action, your current pain points diminish and you sell more cars, more often, more profitably. Our clients consistently see measurable improvements in sales volume, efficiency, and profitability.

Trusted By

Dealers Synergy dealership growth strategy chart showing training implemented, industry average, and dealership quarterly performance improvement

Get your FREE Dealership or Individual Strategy Session

No cost, no obligation.

Discover what is holding your dealership back from selling more cars, more often, and more profitably.

Schedule Your FREE Needs Assessment

Targeted Solutions for Specific Dealership Needs

Every dealership deserves a no-cost, obligation-free discovery call, regardless of whether you decide to pursue a partnership. For dealerships looking to address specific operational areas without a full commitment, we offer specialized automotive dealership consulting services that deliver exceptional value:

Full Mystery Shop

Measure the quality of messaging coming from your store across all communication channels: phone calls, voicemail, email, chat, text, social media, and video. By mirroring actual customer behaviors, we evaluate the consistency and quality of your messaging, processes, and overall customer experience from your sales staff, BDC/Internet teams, and service departments. This assessment also measures your competitive reputation in the marketplace.

SWOT Analysis

We accumulate data based on our professional assessment of your dealership’s people, marketing, promotions, and operations, conducting a thorough analysis of their respective strengths, weaknesses, opportunities, and threats. Once completed, we review the SWOT assessment with your executive management team and provide consultative feedback with an advised plan of action to elevate your dealership to the next level.

CRM Audit

Conducting a full audit and analysis of your CRM is vital for dealership success. You invest significantly in these powerful systems, but most dealers use only a fraction of their capabilities. We identify pitfalls and missed opportunities, then develop an action plan specific to your store that may include templates and scripts for email, text, voicemail, video, and social media. The audit also examines integration with other in-house programs, CRM automation, training, and utilization.

Marketing/Advertising Audit

Our marketing experts conduct a comprehensive analysis of both digital and traditional marketing efforts, including your website, social media, third-party lead sources, SEM campaigns, YouTube channel, radio campaigns, newspaper or mailer campaigns, and other marketing channels. The audit provides complete direction on which sources are succeeding and which are failing to deliver ROI.

HR / Employee Audit

This analysis examines all aspects of your staffing and recruitment procedures, including current staff, positions, recruitment strategies, onboarding and training, job descriptions, appropriate staffing levels, and scheduling. A Dealer Synergy Certified HR Specialist identifies your business goals and analyzes whether your current HR infrastructure, strategies, and procedures align with and support those objectives.

Vendor Partner Audit

Your relationships with vendors significantly impact your success. We evaluate the outside companies you contract with, assess the work they perform on your behalf, conduct a vendor ROI assessment, and make recommendations to ensure you receive maximum value from these partnerships. Our goal is to verify these relationships are healthy, productive, and deliver the results you pay for.

BDC Success Stories

  • 200,000+ Automotive Professionals Trained
  • 4,500+ Dealerships Served
  • $15 Billion+ in Added Revenue from Car Sales

Real Dealerships, Real Results

What the Top Car Sales Pros Say About Dealer Synergy

Dealer Synergy works with high-performing salespeople and dealership teams who care about process, consistency, and results. The best in the business rely on Dealer Synergy to sharpen their skills, close more deals, and build repeatable success.

shape Cody Carter
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Automative Sales Program

Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.

Cody Carter

Toyota

shape Crissy Burton
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Automative Sales Program

Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.

Crissy Burton

Hyundai

shape Chianti Rainey
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Automative Sales Program

Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding

Chianti Rainey

Ford

shape Cody Carter
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Automative Sales Program

Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.

Cody Carter

Toyota

shape Crissy Burton
quote icon

Automative Sales Program

Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.

Crissy Burton

Hyundai

shape Chianti Rainey
quote icon

Automative Sales Program

Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding

Chianti Rainey

Ford

Start Your Dealership Transformation Journey.

Ready to unlock your dealership’s full potential? Our proven automotive dealership consulting approach has generated over $12 billion in additional revenue for our clients. The journey begins with a no-cost, no-obligation consultation.

Schedule Your Free Consultation Today
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