Discover what is holding your dealership back from selling more cars, more often, and more profitably.
Trusted By:
Your CRM is Costing You Millions
$1.4
Million Lost Annually
The average dealership loses $1.4 million every year due to improper CRM utilization and setup.
90%
Failure Rate
9 out of 10 dealerships operate with broken CRM systems that leak opportunities daily.
$15K
Monthly Waste
Most dealerships overspend on marketing by $15K monthly because their CRM fails to maximize existing leads.
75%
Abandonment
Three-quarters of your staff avoid proper CRM usage due to poor training and accountability.
The Dealer Synergy CRM Transformation System
Phase 1: Comprehensive CRM Audit
We start by conducting a thorough analysis of your current CRM setup, identifying strengths, weaknesses, opportunities, and threats. This detailed audit examines your action plans, templates, processes, user adoption rates, and overall system health. We match these findings against your dealership goals to create a customized transformation roadmap.
Phase 2: Strategic Setup & Stabilization
Our CRM specialists rebuild your system from the ground up with industry-leading action plans, processes, and workflows designed specifically for automotive sales environments. We implement cutting-edge email templates, phone scripts, objection handlers, and automated sequences that drive engagement and conversions throughout the customer journey.
Phase 3:Custom Evolution & Integration
Generic CRM setups produce generic results. We customize every aspect of your CRM to reflect your dealership’s unique value proposition, inventory strengths, and market position. This includes custom graphics, video content, appointment confirmations, specialized templates, and seamless integration with your third-party lead providers and existing dealership systems.
Phase 4: Ongoing Accountability & Optimization
A perfectly configured CRM is worthless without proper utilization. Our accountability program ensures your team fully leverages the system through regular audits, usage tracking, and performance coaching. We continuously refine your CRM strategy based on results and market changes, keeping your dealership ahead of the competition.
Trusted By
Get your FREE Dealership or Individual Strategy Session
No cost, no obligation.
Why We Dominate Automotive CRM Training
Industry-Leading Expertise
Led by Sean V. Bradley, the undisputed CRM heavyweight champion of the automotive world, our powerhouse team brings game-changing expertise to your dealership:
- Sean’s 20+ years dominating the automotive CRM landscape
- Hands-on mastery of 17+ different CRM platforms
- Exclusive advisory board position with the biggest names in automotive CRM
- Thousands of dealerships transformed through Sean’s revolutionary implementation methods
- Legendary presentations at NADA and Digital Dealer conventions that change how dealers think about CRM
- Battle-tested training systems that crush the competition
Cutting-Edge Strategies
We stay years ahead of the competition with advanced techniques that drive results:
- Proprietary lead follow-up sequences with 22% higher conversion rates
- Custom HTML email templates that outperform standard messages by 35%
- Video integration strategies that boost appointment show rates
- Specialized workflows for internet leads, phone ups, and showroom visits
- Advanced data mining processes that uncover hidden opportunities
- Post-pandemic sales strategies that adapt to evolving customer behaviors
Comprehensive Training System
Our multi-faceted approach ensures your team masters CRM utilization:
- Industry’s FIRST online CRM certification program
- 24/7 on-demand training modules for continuous learning
- Platform-specific training for all major automotive CRMs
- Role-based certifications for salespeople, BDC reps and managers
- Hands-on workshops that develop practical skills
- Ongoing reinforcement training that ensures lasting adoption
Dedicated CRM Specialists
Our certified specialists become an extension of your dealership team:
- Full-time CRM experts dedicated to your success
- Regular system audits to identify and correct issues
- Direct liaison with your CRM platform’s support team
- Weekly and monthly performance reviews
- Lost opportunity identification and recovery
- Practical training on maximizing daily productivity
Custom Content Development
We transform your CRM from generic to exceptional:
- Over $50,000 worth of custom content for your system
- Tailored processes for both sales and service departments
- Branded templates that reinforce your dealership identity
- Custom lead assignment rules based on your team structure
- Regular content updates to keep your approach fresh
- Automatic implementation of new strategies as they develop
Our CRM Setup Package
A complete system designed specifically for automotive dealerships that want to get real results from their CRM investment.
Initial CRM Audit & Strategy
We dig into your current CRM setup, usage patterns, and results. This analysis shows exactly what is working and what needs fixing. We map out your processes, analyze your workflows, and assess the ROI impact so we can build a transformation plan specifically for your dealership.
Complete System Rebuild
Our specialists rebuild your CRM from the ground up with proven processes, action plans, and workflows. We load your system with over 200 proven action plans, conversion-focused email templates, text message sequences, phone scripts, follow-up protocols, and complete workflow automation.
Custom Dealership Integration
We customize every aspect of your CRM to reflect your dealership’s voice, inventory strengths, and market position. This includes branded email templates, custom video assets, personalized action plans, multi-platform integration, custom reporting dashboards, and connections to your existing systems and third-party providers.
Team Training & Certification
Your staff receives training on proper CRM utilization, from basic navigation to advanced opportunity management. We provide role-specific training paths and video-based learning modules. Our certification process makes sure everyone understands not just the how but the why behind effective CRM usage.
Real Success Stories
- 200,000+ Automotive Professionals Trained
- 4,500+ Dealerships Served
- $15 Billion+ in Added Revenue from Car Sales
What the Top Car Sales Pros Say About Dealer Synergy
Dealer Synergy works with high-performing salespeople and dealership teams who care about process, consistency, and results. The best in the business rely on Dealer Synergy to sharpen their skills, close more deals, and build repeatable success.
Cody Carter 
Automative Sales Program
Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.
Crissy Burton
Automative Sales Program
Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.
Chianti Rainey
Automative Sales Program
Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding
Cody Carter
Automative Sales Program
Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.
Crissy Burton
Automative Sales Program
Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.
Chianti Rainey
Automative Sales Program
Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding
Stop Leaving Money on the Table
Your CRM should be your most profitable investment, not your biggest headache. Let us turn your system into a revenue-generating powerhouse that delivers measurable results every month.
