Your showroom team handles your most valuable prospects – customers who have invested time to physically visit your dealership. Every untrained interaction represents lost revenue that proper preparation could have captured. We eliminate the guesswork and give your team the skills, systems, and confidence they need to close more deals consistently.
The Showroom Evolution
The showroom has evolved from the starting point of the car buying journey to the final decision-making destination. Customers arrive 95% informed after extensive online research, but this creates the biggest opportunity in automotive sales history. When prospects physically visit your dealership, they have moved beyond casual browsing into serious buying mode.
Your showroom team now handles pre-qualified prospects who have already narrowed their choices and committed time to visit. This means every interaction carries enormous potential, but also leaves zero room for amateur-hour performance. The dealerships crushing their markets have showroom teams that understand this shift and capitalize on it with precision-engineered processes that convert interest into signatures.
What We Deliver
Core Sales Training
Road to the Sale Training- Walk-around Training
- Building a Brand Training
- How to Master Stimulating Questions
- How to Build Superb Customer Experience
- How to Build a Raving Fan Base
Business Development & Prospecting
- Business Development Training
- How to Master the "Lost Art of Prospecting"
- Mastering Referrals
- Mastering Communication
- Phone Sales Training
- Marketing/Advertising Consulting & Training
Systems & Technology
- CRM Training
- Time Maximization & Organization Training
- Daily Accountability and Support
- HR Staffing/Onboarding Curriculum
Critical Problems We Eliminate
High Turnover Destroys Consistency
The 70% annual turnover rate in automotive sales costs dealerships millions in lost training investments and customer relationships. New hires receive basic product knowledge and hope for the best, while experienced performers leave for better opportunities.
How We Fix It: Our comprehensive onboarding system creates immediate competency while our ongoing development programs give top performers reasons to stay. We build career paths that turn jobs into professions worth keeping.
Unprepared Teams Waste Marketing Investments
Dealerships spend $64,000 monthly driving traffic to stores, then lose deals because untrained sales teams cannot convert opportunities. Marketing gets blamed while the real issue sits on the showroom floor.
How We Fix It: We turn your sales team into skilled professionals who maximize every marketing dollar by converting more prospects into customers. Your advertising investment finally generates the returns it should.
Low Productivity Kills Profitability
Most salespeople wait for management to feed them prospects instead of generating their own business. They struggle with time management, lack clear goals, and have no systematic approach to building their personal sales pipeline.
How We Fix It: We teach the “8 Ways to Sell” methodology that turns salespeople into business owners within your business. They learn to generate their own traffic, manage their time effectively, and build sustainable income through proven processes.
Ineffective Mindsets Limit Results
Salespeople with victim mindsets blame everything except their own performance. They focus on factors outside their control while ignoring the opportunities directly in front of them.
How We Fix It: Our FranklinCovey-certified training instills the 7 Habits of Highly Effective People, shifting mindsets from dependent to independent to interdependent thinking that drives consistent results.
Underutilized Tools and Technology
Dealerships invest thousands monthly in CRM systems, lead management tools, and digital resources that sit unused because nobody knows how to maximize their potential. Teams stick to basic processes while advanced features remain untapped.
How We Fix It: We conduct comprehensive tool audits and provide hands-on training that turns expensive software into revenue-generating systems. Your team learns to leverage every feature that drives productivity and closes more deals.
Poor Onboarding Creates Immediate Failures
New hires receive paperwork and basic information, then get thrown into live sales situations without proper preparation. This leads to poor customer experiences, quick burnout, and expensive turnover cycles.
How We Fix It: Our structured onboarding process creates competent salespeople from day one through systematic training, mentorship, and gradual responsibility increases. New team members become productive contributors instead of costly experiments.
Real Dealership Results
Rob Ruth Ford increased from 230 to 370 total units monthly after implementing our showroom-to-internet integration system.
“Dealer Synergy helped us turn our showroom into an Internet Dealership & we went from 230 total units per month to 370 total units per month!” – Rob Ruth, Dealer Principal
Our systematic approach consistently delivers 30-50% sales increases within 90 days because we fix the fundamental issues that prevent showroom teams from reaching their potential. These results happen across different markets, dealership sizes, and franchise types because our methods address universal sales principles that work regardless of brand or location.
