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Auto Sales Training Programs Trusted by 4,500+ Dealerships
Great sales teams are not built in a day. They are built every day. We give your people the tools to close more deals today, not generic lessons they will forget tomorrow. Proven tactics. Real sales. Lasting results.
Take Your Team to New Heights
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150+ Google Reviews
The only thing worse than training employees and losing them is not training them and keeping them.
– Zig Ziglar
Training Creates Champions, Not Just Employees
Training is something you do, not something you did. Great dealerships make automotive training part of their DNA, embracing it daily at every level. The most successful dealers know that training from professional automotive sales trainers brings the highest return on investment. Your customers feel it in every interaction from that first phone call to the final delivery.
You would never trust your health to an untrained doctor or your legal matters to an untrained lawyer. So why would your customers trust the second largest purchase of their lives to an untrained car salesperson? Training reduces staff turnover, boosts job satisfaction, and improves productivity across your dealership. Having knowledgeable, confident, and happy employees creates better customer interactions and drives higher CSI scores.
The Complete Training Arsenal
Core Sales Excellence
Car Sales Training
- First impression and body language training
- Inbound and outbound phone call training
- Inbound and outbound text messaging training
- Inbound and outbound email training
- Receptionist-specific CRM training
- Appointment handling and process training
- Showroom floor meet-and-greet training
- Showroom floor client-to-sales handoff training
- Showroom environment awareness training
- Showroom etiquette training
Automotive Internet Selling & Phone Sales
- Phone Training.
- The road to the appointment training.
- Objections/rebuttals training.
- Inbound/Outbound phone scripts training.
- Escalating Written Communication to a Phone Call training.
- Lead Handling training.
- Social Media DMs training.
- Chat Tactics, Communications and strategy training.
- Leveraging the power of video through sales and communication training.
- Follow-up and Engagement Processes training.
Dealership Best Sales Training
- First Impression/Body Language Training
- Inbound /Outbound Phone Call Training
- Inbound/Outbound Text Messaging Training
- Inbound/Outbound Email Training
- Receptionist Specific CRM Training
- Appointment Handling/Process Training
- Showroom Floor Meet and Greet Training
- Showroom Floor Client to Sales Handoff Training
- Showroom Environment Awareness Training
- Showroom Etiquette Training
Time Maximization & Organization
- Daily Organization Training
- First Things First Training
- The Time Matrix Training
- Weekly Planning Training
- Effective Meetings Training
- Avoiding Distractions Training
- Work-Life Balance Training
- Mission-Driven Tasks Training
- Interruption Avoidance Training
- Buying Time/Delegation Training
Specialized Department Training
Service BDC
- Appointment training (generation and completion)
- CRM training
- Recruiting, staffing, and onboarding training
- Inbound and outbound phone call training
- Inbound and outbound text message training
- Inbound and outbound email training
- Video communications training
- Objections and rebuttal training
- Lead and referral generation training
- Operations training
Automotive CRM Training
- Action plan training
- CRM process training
- Email template strategy training
- Science of communication training
- Best practices training
- Lost opportunity prevention training
- CRM time maximization training
- BombBomb and video training
- Outbound and inbound phone script training
- Turn your CRM into an ATM training
Data & Equity Mining
- Data mining and equity mining strategy training
- Appointment training (generation and completion)
- CRM training
- Data mining and equity mining software training (AutoAlert, etc.)
- Recruiting, staffing, and onboarding training
- Inbound and outbound phone calls, text, and email training
- Video communications training
- Objections and rebuttal training
- Lead and referral generation training
- Operations training
Special Finance
- Special finance strategy training
- CRM training
- Recruiting, staffing, and onboarding training
- Inbound and outbound phone call training
- Inbound and outbound text message and email training
- Video communications training
- Objections and rebuttal training
- Lead and referral generation training
- Operations training
- Appointment training (generation and completion)
Leadership & Growth
Management & Leadership Strategy Development
- Mindset training
- Team building training
- Time maximization training
- Effective meetings training
- Communication skills and one-on-one training
- Employee prospecting training
- New hire onboarding training
- Accountability and responsibility training
- Goals and projections training
- ROI training
Marketing & Branding
- Automotive website training
- SEO training
- Pay-per-click (SEM) training
- Video and YouTube training
- Social media training
- Marketing and advertising ROI training
- Google Analytics training
- Googleopoly strategy training
- Third-party lead source provider and online classified training
- Cross-promotional marketing and community involvement training
FranklinCovey Training
- The 7 Habits of Highly Effective People training
- Mindset training
- Mission statement training
- Time management training
- Daily and weekly planning training
- Organization training
- Communication training
- Team building training
- Work-life balance training
- Sharpen the Saw training
Automotive Recruitment Training
- Ad creation training
- Ad posting training (social and job sites)
- Job description training
- Candidate qualification training
- Interview questions training
- Interview tactics training
- Pay plan creation training
- Employee reviews training
- Onboarding training
- HR value package proposition training
Trusted By
Get your FREE Dealership or Individual Strategy Session
No cost, no obligation.
Discover what is holding your dealership back from selling more cars, more often, and more profitably.
BDC Success Stories
- 200,000+ Automotive Professionals Trained
- 4,500+ Dealerships Served
- $15 Billion+ in Added Revenue from Car Sales
Trusted By
What the Top Car Sales Pros Say About Dealer Synergy
Dealer Synergy works with high-performing salespeople and dealership teams who care about process, consistency, and results. The best in the business rely on Dealer Synergy to sharpen their skills, close more deals, and build repeatable success.
Cody Carter 
Automative Sales Program
Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.
Crissy Burton
Automative Sales Program
Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.
Chianti Rainey
Automative Sales Program
Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding
Cody Carter
Automative Sales Program
Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.
Crissy Burton
Automative Sales Program
Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.
Chianti Rainey
Automative Sales Program
Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding
Stop Talking About Success. Start Training For It.
the longer you wait,
the more money you’re losing…
